Privacy Policy

Effective Date: 21/2/2025

At Direct Eyewear, your privacy is paramount. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our online store. By accessing or using our website, you agree to the terms set forth in this policy.

1. Information We Collect

1.1 Personal Information

When you place an order or register on our website, we collect personal details including, but not limited to:

• • Your name

• • Email address

• • Phone number

• • Shipping and billing addresses

• • Payment information

1.2 Non-Personal Information

We also gather non-personal data such as:

• • IP address

• • Browser type and device information

• • Browsing patterns via cookies and similar technologies

This data helps us enhance your experience and improve our services.

2. How We Use Your Information

We use the collected information for the following purposes:

• • Order Processing: To manage and fulfill your orders.

• • Communication: To send order confirmations, shipping updates, and promotional communications.

• • Website Enhancement: To analyze site usage and improve functionality.

• • Legal Compliance: To meet legal obligations and protect our rights.

3. Data Security

We implement industry-standard security measures, including encryption and secure servers, to protect your personal information. All payment transactions are processed through trusted, secure third-party services.

4. Cookies and Tracking Technologies

Our website employs cookies to personalize content, provide social media features, and analyze traffic. You can manage your cookie preferences through your browser settings; however, disabling cookies may affect some functionalities of our site.

5. Third-Party Disclosure

We do not sell, trade, or otherwise transfer your personal information to outside parties, except as necessary to process orders or comply with legal requirements. All third-party service providers are required to maintain the confidentiality of your data.

6. Your Rights

You have the right to access, update, or request the deletion of your personal information. For any inquiries or requests regarding your data, please contact us at:

• • Email:
    
    Support@directeyewear.co.uk

7. Policy Changes

Direct Eyewear reserves the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. Your continued use of our website after any modifications constitutes your acceptance of the revised policy.

8. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please reach out to us:

• • Email:Support@directeyewear.co.uk

• • Address: 50 Fenchurch St, City of London, London EC3M 3JY, UK

Thank you for choosing Direct Eyewear. We are committed to protecting your privacy and ensuring a secure online shopping experience.